In Italy, whenever anybody mentions the town of Noale with its 15,341 inhabitants in the province of Venice, people automatically think of Aprilia. Aprilia has been part of the Piaggio Group (headed by chairman and managing director Roberto Colaninno) since late 2004. The Piaggio Group’s strategic objective for Aprilia is to strengthen the company’s position as motorcycle and scooter market leader, and as Europe’s only ‘full line’ manufacturer of two wheelers from 50 to 1000 cc.

Concentrate on the essentials when you are motorcycling! Is motorcycling a declaration of independence for you, is it self-discovery or pure relaxation? For us as well, motorcycling is the greatest and most exciting hobby in the world. There is hardly any other way to experience such diversity with all five senses: acceleration, banking, sound, nature – as if everything were made just to create fascinating moments on a motorcycle. To make these priceless moments as pleasant as possible for you – whether on a sporty line, a big tour or simply for everyday riding, the BMW Motorrad engineers, designers and developers constantly seek out new solutions which inconspicuously help make your experience of motorcycling safe, comfortable and sporty – BMW Motorrad is sheer riding pleasure. That’s what it’s all about.

Buell� Motorcycles are born from the belief that every innovation must be focused on doing what’s right for the rider. This philosophy has led to the creation of the Trilogy of Tech�. It’s our road map. Three design principles that guide our every move: Mass Centralization, Low Unsprung Weight and Chassis Rigidity. In fact, there isn’t a single component that isn’t evaluated over and over again with these principles in mind, ensuring the best handling motorcycle possible. Tying them all together is another fundamental practice known as Buell Multifunctional Design™. It’s the idea that one part can be designed to serve more than one purpose to further improve the riding experience.